Artbid appoints Wonderful for brand and full digital marketing launch
Australia’s first online only auction house Artbid has appointed digital agency Wonderful for brand creation, development and end-to-end digital marketing strategy and implementation.
Wonderful, which merges creativity, performance marketing and technology to scale businesses at speed, was selected by Artbid to manage brand creation and identity, platform design and development, go-to-market strategy, CRM, SEO, loyalty and paid media.
Artbid is an Australian innovation revolutionising the art industry by hosting online only auctions featuring specially curated contemporary Australian art. The platform enables artists to showcase artworks digitally and for collectors to bid via a digital online live auction.
Wonderful has integrated Artbid’s WordPress site with the auction technology platform Bidpath, with features including timed auctions, cataloging, webcast auctions and back office auction management. A CRM platform was also implemented to capture user data and drive marketing automation. In addition to developing the brand naming and identity, it will also manage search engine optimisation and is leading marketing strategies tailored to the art community, including content marketing and targeted digital advertising to drive audiences.
Says Guy Rob, managing director, Artbid: “In the competitive art market, brand awareness is crucial. Establishing a strong and credible identity, backed by a trusted and secure online platform, is essential. Wonderful’s demonstrated they have the full suite of services we needed and have consistently shown their expertise and agility in bringing this Australian first product to life. We look forward to continuing the productive relationship as we embark on this exciting journey together.”
Says Matt Barbelli, founder and managing director at Wonderful: “We’re delighted to have been appointed by Artbid and are already working with them to build this innovative new brand from the ground up. Fusing Wonderful’s creative, technology and data-driven capabilities, we’ve developed a comprehensive digital platform that delivers an exceptional user experience while showcasing incredible Australian art and artists. This is just the start, our team will manage the ongoing end-to-end digital marketing strategy and implementation to drive attention and buyers to the site.”
Launched last year, Wonderful is an agency and consultancy hybrid, using human centered design matched with unique insights informed by data and technology. It offers data-driven research and insights, experience design, paid media, search, social, eCommerce and digital-first band solutions.