Energy Safe Victoria launches next evolution of ‘Be Sure’ campaign via cummins&partners

cummins&partners has launched its first campaign for Energy Safe Victoria, since being appointed earlier this year.

 

The campaign utilises orange smoke to highlight the invisible danger of carbon monoxide by visualising something that can’t be seen. The orange smoke, and supplementary distinctive brand assets of a gas heater and impactful tagline “BE SURE”, drives awareness amongst Victorians about the risks of carbon monoxide poisoning caused by a faulty gas heater. The campaign urges all Victorians to get their heater serviced once every two years by a qualified gasfitter.

Says Sophie Lander, national managing director, cummins&partners: “We are proud to be launching the next iteration of the “BE SURE” campaign. A campaign with a powerful message that taps into every Victorian’s desire for certainty – when ensuring their family’s safety. The simple key visuals developed provide Energy Safe a strong set of distinctive brand assets, that will continue to support the effectiveness of the campaign across the coming weeks and months.”

The campaign launches across BVOD, programmatic display and video, social, DOOH, print and radio.

More information www.esv.vic.gov.au

Energy Safe Victoria
Head of Strategic Communications: Jonathan Granger
Senior Communications Adviser: David Ranger

cummins&partners
Creative Strategist: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Art Director: Alice Tran
Group Business Director: Sara Stevenson
Senior Account Director: Jenna Collopy
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Head of Strategy: Phil Pickering

Bumblebee Productions
Creative Services Director: Steven Tortosa
Director: Matt Werkmeister
DOP: Marcus Cropp
Editor and VFX: Abdul Bajamal
Editor: Jesse Richards
Photographer: Daniel Mazzarella
Senior Retoucher: Ed Croll
Artwork and Digital: Emma Shaw
Sound: Squeak E Clean Studios
Online & Grade: Eden Collective