Bestads Six of the Best Reviewed by Michael Miller, ECD, X3M Ideas, Nigeria

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Michael Miller, executive creative director, X3M Ideas, Nigeria.

BEST TV
Winner: SKY Sports ‘The Greatest Show on Earth‘. Doing this review just after England beat Nigeria in a penalty shootout reminds me how much passion is in this category, and how difficult it must be year after year to come up with something fresh. So how brilliantly simple is this big TVC, or should I say big idea?
Having the Greatest Show on Earth as the central thought is fresh as a narrative and visually exciting backdrop. The number of entertaining cameos, including all the client’s must-haves, and to keep us smiling throughout, are brilliantly executed by Daniel Klienman and his team. READ ON…