Casella Family Brands appoints Dig as new creative agency on [yellow tail] wine

Dig has been awarded the [yellow tail] creative account in Australia.

Says Lisa Ramsey, managing director at Dig Sydney: “Casella Family Brands is Australia’s largest family-owned wine company. The success of [yellow tail] as the ‘world’s most loved wine’, a position they have held for six years in a row, is inspiring. We’re looking forward to partnering with the team on the next phase of the brand legacy.”

Says Anna Czarnocka, global marketing manager at Casella Family Brands: “We’re delighted to announce that we are working with the team at Dig who have impressed us with their creativity, collaborative approach and understanding of the brand’s unique personality and tone of voice. Dig stood out as the best agency partner to manage our creative outputs, including social media, ensuring a more integrated and streamlined approach.”

Dig’s client list includes RACV, Ego Pharmaceuticals, Australian Liquor Marketers, Mitre 10, IGA, 3M, Mondalez, Pacific Blue and Government business.