Visa launches ‘Visa Freestyler’: An Immersive Pixel Stream Experience Celebrating Women’s Football via Sydney Creative Studio T&DA

As the world continues its excitement about the 2023 Women’s World Cup, Visa has announced the launch of “Visa Freestyler,” an interactive football juggling game that promises to revolutionize the mobile gaming experience. Developed in collaboration with T&DA and powered by Meta’s proprietary Infinite Window technology, “Visa Freestyler” offers players an addictive and immersive platform to showcase their ball control and dazzling tricks.

 

In this one-of-a-kind freestyle game, players have the opportunity to become champions, demonstrating their football skills while leaving the crowd in awe. The gameplay is simple yet challenging—swipe with style to unleash mesmerizing tricks and earn points to climb the ranks. But there’s a twist! Memory is the key to success as players unlock new moves and flawlessly repeat them at set intervals to keep the ball bouncing. The intensity builds with unexpected moves thrown in, demanding quick adaptation and rhythmic precision.

Tyrone Estephan, executive director of T&DA, expressed his excitement about “Visa Freestyler” saying: “We were looking for a unique way to present a fun game that relates to soccer, but has never been done before. ‘Visa Freestyler’ is not generic or a retro pastiche; what we’ve created is a highly original game, combining motion capture technology with a seamless pixel streaming experience.”

Ray Leung, creative director T&DA agrees: “We are very proud of this one, creatively so and also due to the groundbreaking nature of providing an experience usually only found in downloadable apps.”

Visa Freestyler is a global experience that supports women’s football, you can be represented by players from 4 different nations, including Ellie Carpenter, one of Australia’s beloved Matildas.

Join the Freestyler craze today and challenge your friends to beat your high score! Scan the QR code and play on your mobile today.

Senior Brand Manager – Visa: Aaron Yang
Senior Director, Media, Digital and Data APAC – Visa: Sarah Louise Potter
Senior Director, Marketing – Visa: Alex Khoury
Creative Strategist – Meta: Lucy King-Griffin

Creative Shop: T&DA
Executive Director: Tyrone Estephan
Creative Director: Ray Leung
Game Development: Sean Simon
Game Developer Sound: Jade Barton
Animation: Lars Magnus Holmgren
Motion Capture Performer: Susan Sohar
Design by Luke Carvell at ‘New Holland Creative’
Producer: Malinda McGuire