Kantar takes home UnLtd Cup in Sydney

The advertising industry came out in force on Friday 28 July to support the 12th annual UnLtd Cup indoor soccer tournament in Sydney. The event, kindly sponsored by Nexxen and supported by Paramount, brought together 300 keen soccer players across the industry, making it the biggest UnLtd Cup yet.

The annual event raises funds for KidsXpress, a children’s mental health charity that delivers trauma-informed Expressive Therapy to transform the lives of children impacted by adversity.

Says Chris Freel, CEO of UnLtd: “UnLtd Cup is one of the highlights of the year! It’s fantastic to see hundreds of people across the industry rally their teams to kick goals for good. The event just keeps getting better each year and most importantly, continues to raise significant funds for the critical work that KidsXpress do helping children overcome serious trauma. Big thanks to everyone who joined us, even those who kicked our team out of the finals!”

The qualifying rounds saw plenty of action and outstanding displays of skills with Kantar, Meta, Nova and Taboola proceeding to the semi-finals. The semi-final stage featured intense clashes between Kantar and Meta and Taboola and Nova, with Kantar and Taboola making it to the finals. The final was hard-fought but in the end it was Team Kantar that emerged victorious, claiming the prestigious UnLtd Cup with a score of 1-0.

Says Christopher Zavitsanos from Kantar: “A big thank you to UnLtd, KidsXpress and all the other sponsors involved in organising such an amazing and unique event. It was truly inspiring to witness the compassion, creativity and teamwork on display throughout the entire day, both on and off the court. Knowing that we as an industry are united to help cultivate an improvement to the emotional wellbeing of trauma-affected children gives me a sense of hope, that I hope many of the impacted children will be able to experience in their lives. On behalf of everyone at Kantar, thank you for having us and we look forward to competing again next year!”

The event was sponsored by Nexxen and supported by Paramount with competing teams from: ARN, Blis, Cartology, Dentsu, IPG, JCDecaux, Kantar, Meta, Mindshare, MiQ, Nexxen, Nine, Nova, OMD, Paramount, PHD, Quantcast, Samba TV, Seven, Taboola, UnLtd, Val Morgan, Yahoo and Zenith.

Says Andy Dixon, VP APAC at Nexxen: “We’re proud to sponsor UnLtd Cup and the important work that UnLtd do supporting charities like KidsXpress. The games were fast and fun and it was brilliant to see so many people across the industry come along to support the event. Congratulations to Team Kantar for their win!”