Comments on: Vale legendary Aussie expat art director and TVC director Peter Cherry – co-founder of AWARD

By: HOTV

HOTV — Sat, 05 Aug 2023 09:00:08 +0000

Truely an accolade to be proud of.

By: Steve Matson

Steve Matson — Thu, 03 Aug 2023 04:55:47 +0000

I had the great pleasure to work with Pete on countless jobs. I learned so much from him. What an amazing talent he had. He always had immense passion for his craft, there was no cutting corners with Peter. After we both ended up back to the states we became close friends. We miss him greatly. The world is a less interesting place without him. RIP

By: Mick Hunter

Mick Hunter — Wed, 02 Aug 2023 11:36:12 +0000

He went through $10,000 of CO2 on a one day shoot I was lucky enough to a part of. Brilliant. Enough said.

By: Geoff Stevenson

Geoff Stevenson — Wed, 02 Aug 2023 02:13:46 +0000

About a year or so ago Pete went back in time to his old designing/art direction days. We were working on a cartoon book and Pete wanted to put his old skills to use with, according to him, the legendary CDP Creative Director Colin Millward looking over his shoulder. I would jokingly ask “Would Colin like this?” and get a “Yeah” or a “Nah, I’ll do it again.” It was great to open an email to see his thinking and execution. He was super enthusiastic about going back in time and was thoroughly enjoying the work he was doing. Unfortunately time had a change of plan. Vale Pete.

By: TooCool4Skool

TooCool4Skool — Tue, 01 Aug 2023 08:01:25 +0000

I’d imagine Mickey Rooney was happy to have relinquished said shot title.

By: Mel Weinman

Mel Weinman — Mon, 31 Jul 2023 21:51:58 +0000

Remember it well Rod. That job was the only Pete job that induced tears but it wasn’t because of Pete. In fact he was so great to me when I started PMing and am forever thankful for the exactness that I learned and can occasionally still pull out when required (emphasis on occasionally). In fact in some ways he made those huge jobs attainable with his thorough briefings, detailed boards and knowing exactly what he wanted. Learnt so much from him and forever thankful. RIP Pete and much love to Cindy xxxx Hope you are up there reminiscing with Asho, Chris and Garry.

By: Warwick Majcher

Warwick Majcher — Mon, 31 Jul 2023 09:52:13 +0000

The best thing about being old is having been young enough to have worked and played with exceptionally talented characters like Peter. Amazing memories! RIP.

By: Rod

Rod — Mon, 31 Jul 2023 07:45:33 +0000

The meticulous ‘C boards’ (that Wayne famously adopted), the mid client ppm pause and glare, the on set sausage roll and ciggies (best to avoid that Kevin Varnes stuff), and the time I had to explain why we needed to completely re grade an entire Qantas ad “what the fuck do you mean it’s too dark mate?”. But under all that thunder lay a wink and a chuckle. Great memories. Vale.

By: Kym Griffen

Kym Griffen — Mon, 31 Jul 2023 07:28:08 +0000

Enjoyed working with Pete, some interesting dinners, biggest compliment, he let me do some storyboards for him, good times, part of the.rich tapestry of ad life back then.

By: Skaro

Skaro — Mon, 31 Jul 2023 07:01:36 +0000

One of the most interesting, funny and engaging personalities I have met and worked with in advertising.
I was lucky enough to do a blockbuster job with him once, and he treated me with respect, encouragement and warmth… he made me feel important when I was maybe low on confidence, and at a critical point in my career.
He had a wicked, sharp sense of humour and could both take the piss, and happily have it taken out of him too.
A great bloke, Pete Cherry.
RIP.

By: The Cynic

The Cynic — Mon, 31 Jul 2023 04:35:14 +0000

Not just a great director but a real contributor. Could turn shit into chocolate.

By: John Bailey:

John Bailey: — Mon, 31 Jul 2023 04:13:17 +0000

I did a lot of Jobs with Pete we became good friends, but sadly lost touch over the last couple of years. Very sad to hear the news. Not easy to work with but always a laugh, and always delivered beyond expectation. And his shoot boards! Works of art! I wish I had a couple of them. See ya Pete.

By: ian ford

ian ford — Mon, 31 Jul 2023 04:05:49 +0000

Used to work with pete a lot when he was working as an art director at the holy grail of london advertising,cdp. He was a regular at tony may’s photo studio in portland mews, soho,in the days when art directors had the luxury of leaving a stills set up for a week or more and coming and tweaking it every day, waiting 4 hours for 10×8 or 5×4 film processing and then tweaking it some more. When I came to Sydney,Pete had switched to directing and David Deneen,Ray Lawrence and Peter Cherry were the directors that agencies wanted to work with.
rip pete.

By: Ade Casey

Ade Casey — Mon, 31 Jul 2023 03:59:31 +0000

“Jonesy introduced me to Pete such a long time ago. At first, I was a bit frightened of him, but as I found out, Pete was gentle, empathetic, intuitive and generous with his time and talent. He was such a wonderful human being and I will always remember him as such. Vale Peter.

By: Derek H

Derek H — Mon, 31 Jul 2023 03:25:05 +0000

RIP Mate & thank you for all you taught me about Directing during my Ibbetson Cherry days.

By: Old CD Guy

Old CD Guy — Mon, 31 Jul 2023 02:03:44 +0000

One of the few commercials directors to have a camera move named after him. Vale Peter.