Comments for Campaign Brief

Comment on Former Thinkerbell creative team Chris Buchanan and Simon Fleming join Communicado as ACDs by Congrats Chris!

Congrats Chris! — Fri, 11 Aug 2023 00:47:38 +0000

Chris is such a legend and a massive talent – congrats my friend!

Comment on Nike highlights commitment to Australia’s young female athletes with global ‘Here We Go: Next Generation of Sport’ film via Conscious Minds, LA by huh

huh — Fri, 11 Aug 2023 00:46:01 +0000

Female athlete says no.

All male production team with a female director.

Bad look.

Comment on Australian Unity appoints The Royals to bring Real Wellbeing to all Australians by Too busy chasing chickens

Too busy chasing chickens — Thu, 10 Aug 2023 19:40:44 +0000

Big loss for VMLY&R..

Comment on Toyota launches next instalment of ‘In Our Nature’ brand campaign via Saatchi & Saatchi by LisH

LisH — Thu, 10 Aug 2023 13:10:42 +0000

All I take from this ad EVERY time I see it… is the building and wonder if it was used in a soapy called wonderland or something like that.

Comment on Seven Network appoints Emotive by Blutack

Blutack — Thu, 10 Aug 2023 11:48:37 +0000

What a vote of confidence in the promo team….. not.

Comment on Uber Eats launches petition to rename the capital CanBEERa in new campaign via Special PR by PR not ER

PR not ER — Thu, 10 Aug 2023 11:44:14 +0000

This is special pRs first piece of work… ouch.

Comment on Swisse Wellness tells doom scrollers to break bad habits in new work via Traffik, AMPR + PMG by PETER PIPER

PETER PIPER — Thu, 10 Aug 2023 06:40:25 +0000

A better idea would’ve been to actually create content that was so boring it put you to sleep. This is pretty boring but not purposely boring. Just boring.

Comment on Mitre 10 launches new campaign under its Other Hardware Store creative platform via Dig by Pauline Hanson

Pauline Hanson — Thu, 10 Aug 2023 06:37:59 +0000

Please explain.

Comment on Bestads Six of the Best Reviewed by Michael Miller, ECD, X3M Ideas, Nigeria by Old CD Guy

Old CD Guy — Thu, 10 Aug 2023 06:34:55 +0000

Is that an old picture of Mike? He doesn’t seem to have aged. Mike, what is your skincare regime?

Comment on Swisse Wellness tells doom scrollers to break bad habits in new work via Traffik, AMPR + PMG by An Gen Z

An Gen Z — Thu, 10 Aug 2023 06:09:02 +0000

I say “ick”. THIS APPEALS TO ME! Thank non denominational god finally some Gen z representation

Comment on HOYTS launches new ‘See the Big Picture’ brand positioning and campaign via Today the Brave by @lionelhutz

@lionelhutz — Thu, 10 Aug 2023 05:36:25 +0000

Hush now.

Comment on MIA releases The Part-Time Pitch calling on Aussie agencies to help keep women in the industry by @Man at agency with many mums

@Man at agency with many mums — Thu, 10 Aug 2023 05:30:14 +0000

Mate, get back to work and stop looking for personal kudos where it’s really not necessary. Your comments are silly, over the top and a little embarrassing.

Comment on Swisse Wellness tells doom scrollers to break bad habits in new work via Traffik, AMPR + PMG by BC

BC — Thu, 10 Aug 2023 04:54:25 +0000

CAn someone explain what the strategic and creative solution they talk abou t here is? Are we watching the same thing?

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by @But how?

@But how? — Thu, 10 Aug 2023 04:46:22 +0000

… do you milk an almond?

Comment on After only eight months in the role Jerker Fagerström departs MD gig at Thinkerbell by Honest

Honest — Thu, 10 Aug 2023 03:26:15 +0000

I love the honesty in this article Jerker. Good luck with whatever you do next.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by I want

I want — Thu, 10 Aug 2023 03:25:06 +0000

bugee pasta over milk tbh but both ads slay

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Flat white

Flat white — Thu, 10 Aug 2023 03:00:37 +0000

with Mitey Mylk pls.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by But how?

But how? — Thu, 10 Aug 2023 02:58:56 +0000

… do you milk an insect?

Comment on After only eight months in the role Jerker Fagerström departs MD gig at Thinkerbell by 9/10 truths

9/10 truths — Thu, 10 Aug 2023 02:58:37 +0000

Maybe if they hadn’t gone (fully) independent he would’ve stayed?

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Mitey good

Mitey good — Thu, 10 Aug 2023 02:05:42 +0000

Both teams smashed it but the cow poo sold me

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Oldblood 2.

Oldblood 2. — Thu, 10 Aug 2023 01:25:51 +0000

Where can I buy Mitey Mylk? Clever. And bringing the dairy industry with it, also clever.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by @Wow!

@Wow! — Thu, 10 Aug 2023 01:22:40 +0000

This comment was made by a youngblood NSW for sure.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Judge

Judge — Thu, 10 Aug 2023 01:20:57 +0000

Easy win Vic.

NSW has not a lot standing out. Try again?

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Clemintine Holden

Clemintine Holden — Thu, 10 Aug 2023 01:14:21 +0000

Get me some of that Ragu!!

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by VIC

VIC — Thu, 10 Aug 2023 01:08:53 +0000

Bugé is gold.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Wow!

Wow! — Thu, 10 Aug 2023 01:00:50 +0000

Both are great! NSW has me with Mitey Mylk – that’s got to be the next thing?!

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by Oldblood.

Oldblood. — Thu, 10 Aug 2023 00:44:00 +0000

Both pitches excellent in idea and production quality. Well done both.

Comment on Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen by SE

SE — Thu, 10 Aug 2023 00:43:21 +0000

Great job to both teams! Well done Youngbloods.

Comment on MHIAA positions itself as ‘Sommeli-airs’ of the air in new campaign via Connecting Plots by Nah

Nah — Wed, 09 Aug 2023 22:52:29 +0000

Trying waaay too hard to find a brand POD. Also complicated and not funny. But other than that it’s awesome.

Comment on HOYTS launches new ‘See the Big Picture’ brand positioning and campaign via Today the Brave by @lionel hutz

@lionel hutz — Wed, 09 Aug 2023 21:52:02 +0000

Objection. How is the ‘Hoyts experience’ any different to the ‘Event experience’? How does this make me want to watch Barbie at a Hoyts cinema and not whatever one is closest or has the most convenient time? It’s entertaining, sure. But it ain’t for Hoyts. It’s for the cinema you live closest to.