Comments on: HOYTS launches new ‘See the Big Picture’ brand positioning and campaign via Today the Brave https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/ Fri, 11 Aug 2023 00:47:38 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: @lionelhutz https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895602 Thu, 10 Aug 2023 05:36:25 +0000 https://campaignbrief.com/?p=243247#comment-895602 Hush now.

]]> By: @lionel hutz https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895479 Wed, 09 Aug 2023 21:52:02 +0000 https://campaignbrief.com/?p=243247#comment-895479 Objection. How is the ‘Hoyts experience’ any different to the ‘Event experience’? How does this make me want to watch Barbie at a Hoyts cinema and not whatever one is closest or has the most convenient time? It’s entertaining, sure. But it ain’t for Hoyts. It’s for the cinema you live closest to.

]]> By: Lionel Hutz https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895289 Wed, 09 Aug 2023 12:14:23 +0000 https://campaignbrief.com/?p=243247#comment-895289 This is a great analogy for the parts of the Hoyts experience you’re missing out on by not going to the cinema.
It’s not meant to be a product demonstration. I argue this work is clear and effective. Case closed.

]]> By: You can tell the boring strategy types are in this thread! https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895157 Wed, 09 Aug 2023 06:52:48 +0000 https://campaignbrief.com/?p=243247#comment-895157 It’s just saying get off ya phone and go to the cinema, no more no less. The visual device is aspect ratio. If you hate this you’re lame and boring.

]]> By: WT https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895022 Tue, 08 Aug 2023 23:25:15 +0000 https://campaignbrief.com/?p=243247#comment-895022 These are cool. Simple idea. Production quality is dope too.

]]> By: Bloody hell this is great https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-895010 Tue, 08 Aug 2023 22:47:57 +0000 https://campaignbrief.com/?p=243247#comment-895010 Well done clever humans

]]> By: Gav https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894816 Tue, 08 Aug 2023 13:59:01 +0000 https://campaignbrief.com/?p=243247#comment-894816 Really like these. Congrats.

]]> By: lols https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894756 Tue, 08 Aug 2023 11:41:34 +0000 https://campaignbrief.com/?p=243247#comment-894756 at the folk trying to slate this on a technicality.

You think anyone watching this actually things ‘ hold on, technically Hoyts screen vision ratio is the same to that of my mobile devise, so I am therefore unconvinced by this as a positioning in the categ….’ shurrup.

Nah, they dont care. It’s entertaining. It’s for Hoyts – job done

]]> By: bobthebuilder https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894679 Tue, 08 Aug 2023 09:14:57 +0000 https://campaignbrief.com/?p=243247#comment-894679 the end frame should zoom out on the logo…

]]> By: Fonseca https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894644 Tue, 08 Aug 2023 08:12:03 +0000 https://campaignbrief.com/?p=243247#comment-894644 Great work! Love it!

]]> By: Petervich McGinty https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894587 Tue, 08 Aug 2023 06:44:25 +0000 https://campaignbrief.com/?p=243247#comment-894587 This good. This nice. This fun.

]]> By: Big screen https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894579 Tue, 08 Aug 2023 06:31:14 +0000 https://campaignbrief.com/?p=243247#comment-894579 You know what they say. big screen, big…

]]> By: DK https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894517 Tue, 08 Aug 2023 04:50:58 +0000 https://campaignbrief.com/?p=243247#comment-894517 Nice work boys. Love the writing.

]]> By: Unconvinced https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894512 Tue, 08 Aug 2023 04:40:24 +0000 https://campaignbrief.com/?p=243247#comment-894512 Cropping ≠ brand platform

]]> By: @@Good Creative https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894502 Tue, 08 Aug 2023 04:21:25 +0000 https://campaignbrief.com/?p=243247#comment-894502 Disagree. They’ve created a problem that doesn’t exist which then undermines the benefit they’re trying to promote.
Capturing consumer attention is harder enough as it is, using a construct that doesn’t reflect reality makes it really easy for consumers to dismiss

]]> By: @Lucky that https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894484 Tue, 08 Aug 2023 03:46:53 +0000 https://campaignbrief.com/?p=243247#comment-894484 All you say is true. However, growing a category can grow your brand. I’m off to see Oppenheimer at Event Cinemas today.

]]> By: Nup https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894476 Tue, 08 Aug 2023 03:31:29 +0000 https://campaignbrief.com/?p=243247#comment-894476 Some time ago, Sony created an ad for wide screen tvs when 4:3 was still the standard. Two cowboys were duelling. They walked away from each other until both were just off screen. Bang. Thud. You never saw who won.

That was a concept. This isn’t.

]]> By: Lucky that https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894443 Tue, 08 Aug 2023 02:22:39 +0000 https://campaignbrief.com/?p=243247#comment-894443 None of their competitors have big screens.

It’s the equivalent to a car company saying “ride with four wheels not two” to cyclists. Not exactly distinctive in a market of other car brands.

What job does this do for Hoyts? I can also see a big picture at Village, Palace etc

]]> By: A thought https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894422 Tue, 08 Aug 2023 01:51:09 +0000 https://campaignbrief.com/?p=243247#comment-894422 Can’t figure out why the viewer hasn’t figured out that he/she/they should simply turn the phone sideways
and watch the whole image on landscape.
But, that’s just an observation.
My thought is that the animated, narrow, portrait shaped box around the Hoyts logo in the end graphic
sequence should expand to the shape of a big wide screen.

]]> By: Just one problem https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894421 Tue, 08 Aug 2023 01:50:37 +0000 https://campaignbrief.com/?p=243247#comment-894421 A small screen doesn’t mean the picture is cropped in anyway… So this positioning doesn’t make sense. It’s not a problem that needs solving.

]]> By: Tsepo Masilela https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894400 Tue, 08 Aug 2023 01:27:04 +0000 https://campaignbrief.com/?p=243247#comment-894400 Yasis this is great work. Congrats my oaks

]]> By: A&O https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894382 Tue, 08 Aug 2023 01:05:47 +0000 https://campaignbrief.com/?p=243247#comment-894382 Go you good things x

]]> By: Dan O https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894313 Mon, 07 Aug 2023 23:38:15 +0000 https://campaignbrief.com/?p=243247#comment-894313 Great idea!

]]> By: This is fun. https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894270 Mon, 07 Aug 2023 22:28:28 +0000 https://campaignbrief.com/?p=243247#comment-894270 Nice to see Hoyts doing something with their brand .

]]> By: Vade and Jince https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894201 Mon, 07 Aug 2023 20:44:43 +0000 https://campaignbrief.com/?p=243247#comment-894201 Legends

]]> By: Special https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-894197 Mon, 07 Aug 2023 20:42:09 +0000 https://campaignbrief.com/?p=243247#comment-894197 Cool idea, beautifully excited.

]]> By: DJ https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-893765 Mon, 07 Aug 2023 07:32:37 +0000 https://campaignbrief.com/?p=243247#comment-893765 Nice one gents. Love this work.

]]> By: Like. https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-893747 Mon, 07 Aug 2023 07:01:06 +0000 https://campaignbrief.com/?p=243247#comment-893747 Clever. But also really well crafted.
Nick Kelly fan 🙂

]]> By: Congrats https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-893718 Mon, 07 Aug 2023 05:57:38 +0000 https://campaignbrief.com/?p=243247#comment-893718 Great first work from a new Indi agency

]]> By: BZ https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comment-893699 Mon, 07 Aug 2023 05:30:10 +0000 https://campaignbrief.com/?p=243247#comment-893699 Agreed

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