Campaigns – Campaign Brief https://campaignbrief.com Fri, 11 Aug 2023 01:35:26 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.1 https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/03/06100736/cropped-cb_cap-32x32.png Campaigns – Campaign Brief https://campaignbrief.com 32 32 Call of Duty: Modern Warfare III launches global cinematic teaser campaign via 72andSunny, LA https://campaignbrief.com/call-of-duty-modern-warfare-iii-launches-global-cinematic-teaser-campaign-via-72andsunny-la/ https://campaignbrief.com/call-of-duty-modern-warfare-iii-launches-global-cinematic-teaser-campaign-via-72andsunny-la/#respond Fri, 11 Aug 2023 01:35:26 +0000 https://campaignbrief.com/?p=243597 https://campaignbrief.com/call-of-duty-modern-warfare-iii-launches-global-cinematic-teaser-campaign-via-72andsunny-la/feed/ 0 Nike highlights commitment to Australia’s young female athletes with global ‘Here We Go: Next Generation of Sport’ film via Conscious Minds, LA https://campaignbrief.com/nike-highlights-commitment-to-australias-young-female-athletes-with-global-here-we-go-next-generation-of-sport-film-via-conscious-minds-la/ https://campaignbrief.com/nike-highlights-commitment-to-australias-young-female-athletes-with-global-here-we-go-next-generation-of-sport-film-via-conscious-minds-la/#comments Thu, 10 Aug 2023 23:48:00 +0000 https://campaignbrief.com/?p=243577 https://campaignbrief.com/nike-highlights-commitment-to-australias-young-female-athletes-with-global-here-we-go-next-generation-of-sport-film-via-conscious-minds-la/feed/ 1 Swisse Wellness tells doom scrollers to break bad habits in new work via Traffik, AMPR + PMG https://campaignbrief.com/swisse-wellness-tells-doom-scrollers-to-break-bad-habits-in-new-work-via-traffik-ampr-pmg/ https://campaignbrief.com/swisse-wellness-tells-doom-scrollers-to-break-bad-habits-in-new-work-via-traffik-ampr-pmg/#comments Thu, 10 Aug 2023 02:23:55 +0000 https://campaignbrief.com/?p=243517 https://campaignbrief.com/swisse-wellness-tells-doom-scrollers-to-break-bad-habits-in-new-work-via-traffik-ampr-pmg/feed/ 3 Ultimate Ears celebrates 10 years of BOOM! in latest ‘Ultimate Rewind’ campaign via UMM https://campaignbrief.com/ultimate-ears-celebrates-10-years-of-boom-in-latest-ultimate-rewind-campaign-via-umm/ https://campaignbrief.com/ultimate-ears-celebrates-10-years-of-boom-in-latest-ultimate-rewind-campaign-via-umm/#respond Thu, 10 Aug 2023 00:52:36 +0000 https://campaignbrief.com/?p=243499 https://campaignbrief.com/ultimate-ears-celebrates-10-years-of-boom-in-latest-ultimate-rewind-campaign-via-umm/feed/ 0 Up for Pitch: Youngbloods NSW and Youngbloods Victoria take on Gruen https://campaignbrief.com/up-for-pitch-youngbloods-nsw-and-youngbloods-victoria-take-on-gruen/ https://campaignbrief.com/up-for-pitch-youngbloods-nsw-and-youngbloods-victoria-take-on-gruen/#comments Thu, 10 Aug 2023 00:21:15 +0000 https://campaignbrief.com/?p=243482 https://campaignbrief.com/up-for-pitch-youngbloods-nsw-and-youngbloods-victoria-take-on-gruen/feed/ 13 VMLY&R Melbourne + AIRBAG take out New York Festivals Genius 100 Product of the Year for Honest Eggs Co. ‘FitChix’ https://campaignbrief.com/vmlyr-melbourne-takes-out-nyf-genius-100-product-of-the-year-for-honest-eggs-co-fitchix/ https://campaignbrief.com/vmlyr-melbourne-takes-out-nyf-genius-100-product-of-the-year-for-honest-eggs-co-fitchix/#respond Wed, 09 Aug 2023 23:46:45 +0000 https://campaignbrief.com/?p=243476 https://campaignbrief.com/vmlyr-melbourne-takes-out-nyf-genius-100-product-of-the-year-for-honest-eggs-co-fitchix/feed/ 0 Trilby Misso launches new ‘I Know A Lawyer’ brand campaign via Rumble Strategic Creative https://campaignbrief.com/trilby-misso-launches-new-i-know-a-lawyer-brand-campaign-via-rumble-strategic-creative/ https://campaignbrief.com/trilby-misso-launches-new-i-know-a-lawyer-brand-campaign-via-rumble-strategic-creative/#comments Wed, 09 Aug 2023 03:10:08 +0000 https://campaignbrief.com/?p=243465 https://campaignbrief.com/trilby-misso-launches-new-i-know-a-lawyer-brand-campaign-via-rumble-strategic-creative/feed/ 2 MHIAA positions itself as ‘Sommeli-airs’ of the air in new campaign via Connecting Plots https://campaignbrief.com/mhiaa-positions-itself-as-sommeli-airs-of-the-air-in-new-campaign-via-connecting-plots/ https://campaignbrief.com/mhiaa-positions-itself-as-sommeli-airs-of-the-air-in-new-campaign-via-connecting-plots/#comments Tue, 08 Aug 2023 23:30:27 +0000 https://campaignbrief.com/?p=243387 https://campaignbrief.com/mhiaa-positions-itself-as-sommeli-airs-of-the-air-in-new-campaign-via-connecting-plots/feed/ 2 Bestads Six of the Best Reviewed by Michael Miller, ECD, X3M Ideas, Nigeria https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-michael-miller-ecd-x3m-ideas-nigeria/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-michael-miller-ecd-x3m-ideas-nigeria/#comments Tue, 08 Aug 2023 02:56:09 +0000 https://campaignbrief.com/?p=243377 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-michael-miller-ecd-x3m-ideas-nigeria/feed/ 1 PARK declares ‘It’s time to play better’ in new integrated campaign via Hopeful Monsters https://campaignbrief.com/park-declares-its-time-to-play-better-in-new-integrated-campaign-via-hopeful-monsters/ https://campaignbrief.com/park-declares-its-time-to-play-better-in-new-integrated-campaign-via-hopeful-monsters/#respond Tue, 08 Aug 2023 02:30:58 +0000 https://campaignbrief.com/?p=243364 https://campaignbrief.com/park-declares-its-time-to-play-better-in-new-integrated-campaign-via-hopeful-monsters/feed/ 0 Huggies pushes Australian-first nappy innovation in local campaign via Droga5 and helium.film https://campaignbrief.com/huggies-pushes-australian-first-nappy-innovation-in-local-campaign-via-droga5-and-helium-film/ https://campaignbrief.com/huggies-pushes-australian-first-nappy-innovation-in-local-campaign-via-droga5-and-helium-film/#comments Tue, 08 Aug 2023 02:08:52 +0000 https://campaignbrief.com/?p=243357 https://campaignbrief.com/huggies-pushes-australian-first-nappy-innovation-in-local-campaign-via-droga5-and-helium-film/feed/ 2 CHEP Network leads the agency pack at the finalist stage of 2023 Australian Effie Awards https://campaignbrief.com/chep-network-leads-the-agency-pack-at-the-finalist-stage-of-2023-australian-effie-awards/ https://campaignbrief.com/chep-network-leads-the-agency-pack-at-the-finalist-stage-of-2023-australian-effie-awards/#respond Tue, 08 Aug 2023 01:46:52 +0000 https://campaignbrief.com/?p=243349 https://campaignbrief.com/chep-network-leads-the-agency-pack-at-the-finalist-stage-of-2023-australian-effie-awards/feed/ 0 EA SPORTS launches Sam Kerr Football Pitch + FC Futures girls’ grassroots program via Banter https://campaignbrief.com/ea-sports-launches-sam-kerr-football-pitch-fc-futures-girls-grassroots-program-via-banter/ https://campaignbrief.com/ea-sports-launches-sam-kerr-football-pitch-fc-futures-girls-grassroots-program-via-banter/#respond Tue, 08 Aug 2023 00:45:03 +0000 https://campaignbrief.com/?p=243340 https://campaignbrief.com/ea-sports-launches-sam-kerr-football-pitch-fc-futures-girls-grassroots-program-via-banter/feed/ 0 KiwiRail launches new ‘Steely Stare’ behaviour-change platform for rail safety via FEDERATION https://campaignbrief.com/kiwirail-launches-new-steely-stare-behaviour-change-platform-for-rail-safety-via-federation/ https://campaignbrief.com/kiwirail-launches-new-steely-stare-behaviour-change-platform-for-rail-safety-via-federation/#respond Tue, 08 Aug 2023 00:11:49 +0000 https://campaignbrief.com/kiwirail-launches-new-steely-stare-behaviour-change-platform-for-rail-safety-via-federation/ https://campaignbrief.com/kiwirail-launches-new-steely-stare-behaviour-change-platform-for-rail-safety-via-federation/feed/ 0 Mitre 10 launches new campaign under its Other Hardware Store creative platform via Dig https://campaignbrief.com/mitre-10-launches-new-campaign-under-its-other-hardware-store-creative-platform-via-dig/ https://campaignbrief.com/mitre-10-launches-new-campaign-under-its-other-hardware-store-creative-platform-via-dig/#comments Mon, 07 Aug 2023 05:34:35 +0000 https://campaignbrief.com/?p=243287 https://campaignbrief.com/mitre-10-launches-new-campaign-under-its-other-hardware-store-creative-platform-via-dig/feed/ 22 Dilmah Tea pays tribute to founder Merrill J. Fernando in new campaign via RCJ Group https://campaignbrief.com/dilmah-tea-pays-tribute-to-founder-merrill-j-fernando-in-new-campaign-via-rcj-group/ https://campaignbrief.com/dilmah-tea-pays-tribute-to-founder-merrill-j-fernando-in-new-campaign-via-rcj-group/#respond Mon, 07 Aug 2023 02:10:50 +0000 https://campaignbrief.com/?p=243259 https://campaignbrief.com/dilmah-tea-pays-tribute-to-founder-merrill-j-fernando-in-new-campaign-via-rcj-group/feed/ 0 HOYTS launches new ‘See the Big Picture’ brand positioning and campaign via Today the Brave https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/ https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/#comments Mon, 07 Aug 2023 01:39:58 +0000 https://campaignbrief.com/?p=243247 https://campaignbrief.com/hoyts-launches-new-see-the-big-picture-brand-positioning-and-campaign-via-today-the-brave/feed/ 37 Energy Safe Victoria launches next evolution of ‘Be Sure’ campaign via cummins&partners https://campaignbrief.com/energy-safe-victoria-launches-next-evolution-of-be-sure-campaign-via-cumminspartners/ https://campaignbrief.com/energy-safe-victoria-launches-next-evolution-of-be-sure-campaign-via-cumminspartners/#comments Mon, 07 Aug 2023 00:12:19 +0000 https://campaignbrief.com/?p=243217 https://campaignbrief.com/energy-safe-victoria-launches-next-evolution-of-be-sure-campaign-via-cumminspartners/feed/ 1 Roadshow Films embraces chaotic fun of feature film Joy Ride with new activations via Bastion https://campaignbrief.com/roadshow-films-embraces-chaotic-fun-of-feature-film-joy-ride-with-new-activations-via-bastion/ https://campaignbrief.com/roadshow-films-embraces-chaotic-fun-of-feature-film-joy-ride-with-new-activations-via-bastion/#respond Sun, 06 Aug 2023 23:51:32 +0000 https://campaignbrief.com/?p=243210 https://campaignbrief.com/roadshow-films-embraces-chaotic-fun-of-feature-film-joy-ride-with-new-activations-via-bastion/feed/ 0 Uber Eats launches petition to rename the capital CanBEERa in new campaign via Special PR https://campaignbrief.com/uber-eats-launches-petition-to-rename-the-capital-canbeera-in-new-campaign-via-special-pr/ https://campaignbrief.com/uber-eats-launches-petition-to-rename-the-capital-canbeera-in-new-campaign-via-special-pr/#comments Sun, 06 Aug 2023 23:41:04 +0000 https://campaignbrief.com/?p=243202 https://campaignbrief.com/uber-eats-launches-petition-to-rename-the-capital-canbeera-in-new-campaign-via-special-pr/feed/ 7 As exciting as health insurance gets: nib launches brand platform via Dentsu Creative https://campaignbrief.com/as-exciting-as-health-insurance-gets-nib-launches-brand-platform-via-dentsu-creative/ https://campaignbrief.com/as-exciting-as-health-insurance-gets-nib-launches-brand-platform-via-dentsu-creative/#comments Sun, 06 Aug 2023 23:29:42 +0000 https://campaignbrief.com/?p=243198 https://campaignbrief.com/as-exciting-as-health-insurance-gets-nib-launches-brand-platform-via-dentsu-creative/feed/ 9 When internet gives you lemons: Tangerine unveils new brand platform via The Royals https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/ https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/#comments Sun, 06 Aug 2023 23:10:49 +0000 https://campaignbrief.com/?p=243192 https://campaignbrief.com/when-internet-gives-you-lemons-tangerine-unveils-new-brand-platform-via-the-royals/feed/ 9 Recfishwest launches new brand awareness ‘Cast Of Thousands’ campaign via Lateral Aspect https://campaignbrief.com/lateral-aspect-creates-brand-awareness-cast-of-thousands-campaign-for-recfishwest/ https://campaignbrief.com/lateral-aspect-creates-brand-awareness-cast-of-thousands-campaign-for-recfishwest/#respond Sun, 06 Aug 2023 03:20:49 +0000 https://campaignbrief.com/?p=243183 https://campaignbrief.com/lateral-aspect-creates-brand-awareness-cast-of-thousands-campaign-for-recfishwest/feed/ 0 All in a sick day’s work: Te Whatu Ora heroes a different kind of workday in new campaign via Clemenger BBDO Wellington and Wawata Creative https://campaignbrief.com/all-in-a-sick-days-work-te-whatu-ora-heroes-a-different-kind-of-workday-in-new-campaign-via-clemenger-bbdo-wellington-and-wawata-creative/ https://campaignbrief.com/all-in-a-sick-days-work-te-whatu-ora-heroes-a-different-kind-of-workday-in-new-campaign-via-clemenger-bbdo-wellington-and-wawata-creative/#comments Wed, 02 Aug 2023 23:39:56 +0000 https://campaignbrief.com/all-in-a-sick-days-work-te-whatu-ora-heroes-a-different-kind-of-workday-in-new-campaign-via-clemenger-bbdo-wellington-and-wawata-creative/ https://campaignbrief.com/all-in-a-sick-days-work-te-whatu-ora-heroes-a-different-kind-of-workday-in-new-campaign-via-clemenger-bbdo-wellington-and-wawata-creative/feed/ 5 Brisbane Times launches new ‘It’s Brisbane’s Time’ campaign via Publicis Worldwide https://campaignbrief.com/brisbane-times-launches-new-its-brisbanes-time-campaign-via-publicis-worldwide/ https://campaignbrief.com/brisbane-times-launches-new-its-brisbanes-time-campaign-via-publicis-worldwide/#comments Wed, 02 Aug 2023 23:27:16 +0000 https://campaignbrief.com/?p=243109 https://campaignbrief.com/brisbane-times-launches-new-its-brisbanes-time-campaign-via-publicis-worldwide/feed/ 5 Cadbury launches giant lucky scarf for Wallabies in new activation via Ogilvy https://campaignbrief.com/cadbury-launches-giant-lucky-scarf-for-wallabies-in-new-activation-via-ogilvy/ https://campaignbrief.com/cadbury-launches-giant-lucky-scarf-for-wallabies-in-new-activation-via-ogilvy/#comments Wed, 02 Aug 2023 23:15:15 +0000 https://campaignbrief.com/?p=243102 https://campaignbrief.com/cadbury-launches-giant-lucky-scarf-for-wallabies-in-new-activation-via-ogilvy/feed/ 14 BLUNT showcases ‘Engineering Joy’ in new global brand campaign via Thinkerbell Aotearoa https://campaignbrief.com/blunt-showcases-engineering-joy-in-new-global-brand-campaign-via-thinkerbell-aotearoa/ https://campaignbrief.com/blunt-showcases-engineering-joy-in-new-global-brand-campaign-via-thinkerbell-aotearoa/#comments Wed, 02 Aug 2023 03:43:53 +0000 https://campaignbrief.com/blunt-showcases-engineering-joy-in-new-global-brand-campaign-via-thinkerbell-aotearoa/ https://campaignbrief.com/blunt-showcases-engineering-joy-in-new-global-brand-campaign-via-thinkerbell-aotearoa/feed/ 16 Lite n’ Easy launches next chapter of ‘Just good food n’ great results’ campaign via Hardhat https://campaignbrief.com/lite-n-easy-launches-next-chapter-of-just-good-food-n-great-results-campaign-via-hardhat/ https://campaignbrief.com/lite-n-easy-launches-next-chapter-of-just-good-food-n-great-results-campaign-via-hardhat/#comments Wed, 02 Aug 2023 01:41:12 +0000 https://campaignbrief.com/?p=243062 https://campaignbrief.com/lite-n-easy-launches-next-chapter-of-just-good-food-n-great-results-campaign-via-hardhat/feed/ 7 All Blacks + Black Ferns prove they’re just like the rest of us in new Uber campaign via Special https://campaignbrief.com/all-blacks-black-ferns-prove-theyre-just-like-the-rest-of-us-in-new-uber-campaign-via-special/ https://campaignbrief.com/all-blacks-black-ferns-prove-theyre-just-like-the-rest-of-us-in-new-uber-campaign-via-special/#respond Tue, 01 Aug 2023 23:10:59 +0000 https://campaignbrief.com/all-blacks-black-ferns-prove-theyre-just-like-the-rest-of-us-in-new-uber-campaign-via-special/ https://campaignbrief.com/all-blacks-black-ferns-prove-theyre-just-like-the-rest-of-us-in-new-uber-campaign-via-special/feed/ 0 Bestads Six of the Best Reviewed by Jen Speirs, Executive Creative Director, Droga5, Dublin https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-jen-speirs-executive-creative-director-droga5-dublin/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-jen-speirs-executive-creative-director-droga5-dublin/#respond Tue, 01 Aug 2023 07:26:30 +0000 https://campaignbrief.com/?p=243022 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-jen-speirs-executive-creative-director-droga5-dublin/feed/ 0